The Right Way to Get Traffic to Your Website

There’s a misconception out there, that if you build a good website they will come. That the only thing you need to do to generate traffic is to design a good website. That’s simply not true. Getting traffic to your website requires some work on your part and you cannot expect it to happen overnight. 

Think of it like this. If you build yourself a fantastic brick and mortar store but you stick it outside of town and you don’t tell anyone how to get to it, you’ll have a great store with no customers. The same goes for your website, if you build a fabulous site but don’t tell anyone where it is they won’t find you. 

You need to advertise, and you need to use traffic building techniques that work. Here are some proven methods you should implement.

1. Make sure your site does not have any broken links. This is both annoying to visitors and to the search engines who will penalize you for these broken links.
2. Submit your website to as many search engines as possible. Some of the most popular include Google, Bing, MSN, Lycos, AltaVista, Alexa, DMOZZ, Ask, and ExactSeek. There are hundreds of others.
3. Make sure that you do your META TAGS correctly.
4. Submit your website to as many directories as possible. There are tons of them so take the time to find them.
5. Take advantage of social bookmarking sites. When you get an entry it means that your site can be ranked and shared, making this a powerful tool.
6. Make sure that you use social networking. Twitter, Facebook, Pinterest, YouTube, etc. are all powerful tools that can help you to build traffic to your site quickly and effectively, and for no cost. You’ll be able to engage your potential market, share promotions, do contests, and use a number of other marketing techniques that will drive traffic to your site.
7. You can also buy traffic for your site through the use of pay per click, pay per view, or pay per month. This type of targeted traffic can be costly but it can also be highly effective when used correctly. It’s a good idea to take a little time to really understand the workings of such types of programs so that you get the best value from your money.  

Targeted traffic is key to your site’s success because it is from this targeted traffic that your goal is to make your sales. So make sure you also have a solid close, once that traffic arrives on your site. 
