2 Mistakes That can Kill Your Membership Program

For a membership program to be successful certain things need to be in place. There are thing that can also cause your membership to fail. Let’s look at 2 common mistakes made that can kill your membership program.

Mistake #1 – There is not adequate momentum
If you want your membership program to be a success you need to have momentum. This means you need to have tons of people that are eager to join. The minimum number of people you should have ready to sign up is 50. Less than that and it’s not likely to work – your program is likely going to fizzle out. There are few people that will hang on to a dead forum where nothings happening. They want action, information, interesting advice, etc. 

There should be at minimum of 10 posts a day happening on your membership site forum. That’s the minimum. You will notice if you can get your membership over a 100 that suddenly things come to life.

Mistake #2 – You start a membership site because you think your idea is good
Bottom line – it doesn’t matter what you think is good. It matters whether others have an interest in what your membership site has to offer. You should be applauded for having the enthusiasm to want to start a membership site, but before you put all of that effort into your idea, make sure what you think is a good idea is really what others are willing to pay to join. 

When you start your membership site make sure that you take the time to create a buzz before you start your program. 

Let’s look at an example. Project 123, created by XYZ is that kind of project that is just begging to be part of a membership program. The place to start is by creating a on buzz on your blog, on Facebook and through other social media channels that builds momentum so that people simply can’t wait to sign up. 

That’s two common mistakes that are often made that will cause your membership program to fail. There are plenty of others. Before you take on a membership site make sure you take some time to research the best way to make your site a success. There are proven things that work and proven things that fail. Knowing this before you begin can reduce your chance of failure. 


