How to Offer Valuable Content On Your Membership Website

If you want to keep the members you already have and you want to build new members then you have to offer them content that is valuable. There is all kinds of free information on the internet, so if you want members to pay you had better have something of value to offer. 

Your membership website is all about content and that content needs to be good, there should be lots of it, and there should be a good variety of content. Here are a few ideas of what you could do. 

* A blog that is frequently updated.
* Audio or video files such as training sessions, tutorials, and interviews with experts that are ready to listen to or watch online.
* A ‘Contact Us’ form where questions can be submitted and you answer. Post both the questions and answers on the website.
* Adobe Acrobat or Microsoft Word documents such as ‘How To’ guides, tip sheets, and training material - all there to download.
* Daily or weekly tips.
* A page of frequently asked questions – this can be extremely in-depth if you like.
* A how to page. How to pages can be numerous.

It does not matter whether your membership site is for professional, a specific job, hobby, a specific skill set, etc. what is important is that create a variety of content – in fact it is the key to your success both long term and short term. New members will instantly have a wealth of information available to them. 

You can view it online or download it. Additional information can be added to it on a daily, weekly, or monthly basis – this will keep current members happy and continue to draw new members to the site. You might even offer a section on the site that is free and does not require membership. This is an area that shows what the site has to offer and is supposed to entice new memberships. There certainly are plenty of options.

Your content will make or break your membership website, because internet users are a savvy bunch and they are not willing to pay for something that doesn’t offer them value, and that value needs to be there. So build your membership site keeping in mind that you offer valuable content.

