How to Increase Your Website Traffic for Your Offline Business 

There are a couple of ways that you can increase the traffic to your site – online and offline. Online you can increase your traffic using social media, Google rankings, and search engine optimization to name just a few options. Offline you can increase your website traffic with print media and word of mouth. 

The Traffic Confusion
Traffic confusion doesn’t just come on the roads. Traffic confusion comes on the internet too. Many believe that the more traffic you get to your site the higher your ranking in the search engines will be. More traffic means more opportunity for you to tell the world what your business is about and to connect with these people. 

However, it’s important for your website to be well organized and easy to use, because if it isn’t and you have tons of traffic that’s a disadvantage as these people will be talking about how annoying your website is. This isn’t good for your business. So make sure to invest in the quality of your website.

Online Promotions
Improving your Google ranking is really dependent on the degree of competition that surrounds the keywords of your site. If the competition for your keywords is minimal, using basic SEO practices could be enough to boost your ranking. 

You can also use social media to drive more traffic to your website. This is a good way to diversify your market, as it will increase your visibility on each social media channel that you use. 

Email marketing can also be used to leverage traffic. When your website is on your emails, it will encourage more people to visit your website.

Offline Promotions
You can increase your website traffic by handing out business cards or any other print material just by putting your website address on it. Your focus is to get your website address into as many hands as possible. 

Bottom Line
Increasing your traffic to your website takes time and patience both when building online and offline. Try to find a unique niche that works well for your business, but also make use of the many tools that are available to you, especially the free or low cost options. 

Make sure that your visitors find something that was worth their time when they get to your website. That means you should have it professionally designed if web building isn’t where your expertise lies. 
