How to Increase Traffic to Your Site the Right Way

If you think your offline business doesn’t need an online presence, you’d be wrong. Statistically, consumers first go to the internet to find local businesses that are offering what they want, and so it is worth your time to make sure you build a website where you get targeted traffic that’s potentially your offline business customer. Let’s look at how to increase traffic to your site the right way.

There is a right way and a wrong way to bring traffic to your website. If you do it the wrong way, you could experience the wrath of Google and actually find yourself banned from Google and other search engines. That’s not what you want to do. Let’s look at the right way to increase your traffic and keep the search engines happy.

#1 Stay Around for Awhile
The longer you are online and the longer your business in in the search engines online the more likely your business will pop up in a search for related keywords, so you need to be online for awhile. It’s great to publish a blog or a bunch of articles, but if you really want to get the maximum impact, then you need to continue to be present with new and fresh content.

#2 Participate in Ethical Link Building
Off page SEO relies on keyword embedded links. These links are free and can be of great value if you do it right. Embed hyperlinked keywords back to your website for the keyword you are currently targeting . If the source that is referring you has a high Google page rank, in just a couple of months you should begin to notice a difference.

#3 Optimize Articles
There are the things you need to optimize your article or web page. You need keywords, a description and your meta title. This is so simple to do and you will benefit immensely. It will help you start to rank much faster for your keywords.

#4 Use the Google Keyword Tool
This is a great tool to help you find long tail keywords that are not so competitive and then you can easily structure content around them. This is a good way to start building some recurring traffic and to engage your visitors. 

Whatever you do, the #1 thing to ‘not do’ is try to outsmart Google. It might work temporarily but when Google figures out what you are up to, you’ll be penalized and there will go your ability to promote your offline business in a healthy manner.
