5 Tips to Build Website Traffic for Your Online Business 

You spent the money to have your website professionally designed and it’s very nice, but still you don’t seem to be seeing the visitors you thought you would. Why is that? Contrary to what many think, building a good looking website alone isn’t enough – you need to promote your site and you can do that a number of ways. Let’s look at 5 ways to bring traffic to your website. 

#1 Packaging
As a retailer, you generally have many opportunities in your packaging to advertise your website address. Your product packaging, flyers, business cards, bags, etc. are all good places to share your web address. Previous customers might not know you have a website.  

#2 Correspondence
Businesses conduct a lot of correspondence throughout the day, both online such as email and offline such as letters. Make sure that every piece of correspondence has your website address on it. Every email should have your web address under it so create a signature template that includes it. 

#3 Business Cards
Put a business card in every order, whether it’s a customer in the store or orders you ship, always throw in a business card that has your website address in it. Business cards are cheap to have printed and they provide a huge opportunity to promote your business. If your current cards don’t have your website on them do not put a sticker on them! This looks tacky and unprofessional. Spend the money and order new business cards. 

#4 Handouts – Presentations
If you have handouts then add your website to them. If you do a presentation that has various bits of information handed out to the attendants, make sure that every single page has your web address on it. 

#5 Target Print Material
Newspapers, magazines, direct mail brochures, flyers, and printable coupons are all forms of targeted print material that can work for you to promote your website online. You might add a discount code that your customers can enter to save money if they purchase online rather than from your offline retail outlet, which encourages them to check your site out. 

If you are a new business, you need to let the world know about your existence. If your business is established, you still need to grow your business. That means every offline business can benefit from exposure that lets the world know they have a website and where to find it. 


